Political Parties or Corporates?

The more we read the election news, it becomes clearer and clearer that political parties and Corporates are alike!

At the fore of the goal set is the desire to dominate the 'market' or profit.

The Corporates build their brand by constantly being in the news through advertisements, announcement of expansions, etc. So does the political parties! Every issue is looked at and judged for its potential to create news, sensation.

Individuals or small business owners pay upfront franchise fee to acquire rights. They run the franchise, make profits, pay at regular intervals to the corporate - all these happen using the brand image of the corporate. So does the candidates of the political parties. It is rumored that they pay hefty sums to get seats. They pay at regular intervals to the party to retain their 'rights'. They run their 'business' un-interrupted with the support of the brand image of their parties.

Corporates hire celebrities such as actors and sports persons as their brand ambassadors. Political parties are not far behind in recruiting celebrities. Well! Many leverage their celebrity status to float their own parties is a different story!

In both political parties and Corporates, many key people may enter and exit. However, the control generally remains with the promoter's family!

The similarities end when it comes to forging alliance, though! When the Corporates go for partnership or joint ventures, it is for long term, five or ten years. The political arena is unpredictable. The have one alliance for the incumbent govt., one before the election and one after the election!